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Marketing
Boxwood’s Client Marketing Manager (CMM) program helps you market your online career center. You will be assigned a dedicated CMM to help guide your career center success. Working together, your CMM will be your source of the tools below:
Marketing Action Plan:
Your Boxwood CMM will work with you to develop a 12-Month Action Plan (MAP) to effectively market your new online career center. Each MAP is exclusively designed to bolster the success of your career center. Imagine content, ad design ideas, and suggestions you can use to promote your career center – at your fingertips. Information you can readily use to incorporate in your materials you use to market your association’s conferences, events and continuing education information. Your MAP outlines an organized process to ensure your career center can be included in every aspect of your association’s marketing.
Take-5:
Just “Take 5” minutes each month to read Boxwood’s exciting tips on how to improve your online career center’s relevance, effectiveness and ultimately its ROI. Each month Boxwood’s Client Marketing team will deliver handy tips in a quick and easy-to-read format that is guaranteed to get exciting ideas flowing about practical ways to market your career center. Quick, easy and designed for associations, you will find your five-minute investment to be a valuable marketing asset.
Client Idea Exchanges:
Whether by phone or in person, you can participate in a Client Idea Exchange several times a year! Boxwood sponsors Client Idea Exchanges that are hosted at ASAE’s headquarters in Washington, DC. Clients get together to share valuable insider tips and secrets about how they reached specific milestones—everything from getting their career center concept approved to best practices for capturing a steady stream of untapped non-dues revenue.
Webinars:
Throughout the year, Boxwood hosts a variety of webinars on online career center success. We feature topics on how to use complimentary products such as MyW2 Employer, Career Fairs and Networking opportunities to increase the exposure and revenue for your online career center.
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